About

At Progressive Placebo, we make honest placebos, and we mean honest. Every capsule is exactly what the label says: inactive, with nothing hidden and no tricks. Researchers are still studying open-label placebos (placebos people take knowing they’re placebos), and in some studies participants said they felt better. Results vary and the science is young, but we find it fascinating. So we built a little ritual around it: a moment of intention in a playful bottle. Our products don’t treat, cure or prevent anything. They’re an invitation to pause, take a breath and see what a mindful moment does for you.